How Do Books Become Bestsellers?

How Do Books Become Bestsellers ?

The year 2011 is about to end and everyone is busy discussing the top bestsellers of the year. But do we know what is the yardstick to mark a book as a bestseller and moreover the best among the bestsellers? Bestsellers are not always considered to be some best reads among the readers and booklovers. But still they retain their position in the popular bestsellers lists over a long time. So what trick goes beyond making a book bestseller? It comes definitely from effective advertising, promotion and publicity through proper advertising, choosing proper marketing medium and strategy, defining the actual target audience and also Internet marketing through some biggest search engines.