How Do Books Become Bestsellers ?

The year 2011 is about to end and everyone is busy discussing the top bestsellers of the year. But do we know what is the yardstick to mark a book as a bestseller and moreover the best among the bestsellers? Bestsellers are not always considered to be some best reads among the readers and booklovers. But still they retain their position in the popular bestsellers lists over a long time. So what trick goes beyond making a book bestseller? It comes definitely from effective advertising, promotion and publicity through proper advertising, choosing proper marketing medium and strategy, defining the actual target audience and also Internet marketing through some biggest search engines.

The fame and name of authors and their promotional campaigns and their connection to readers help a lot to upgrade their books in the ongoing bestsellers lists. The publication time also plays an important role in getting popularity of some books as on certain times certain books connect with readers more effectively. So definitely a good combination of talent, luck and timing is essential to help books become bestsellers. Books from first time authors can also become the best among the bestsellers regarding their discussed issues and how far they connect to the real lives of their target audience.

Readers require knowing that none of the bestsellers are preplanned to become so; ultimately the number of buyers and the enormity of reach (the sales figures) of the books make them bestsellers. But creating a bestseller should never become an author’s goal; an author should always aim to produce something classic, something of high quality and taste. Then either it may make to the bestsellers list or not, it still wins the race of success.

From: http://blog.printsasia.com/2011/12/19/books-bestsellers-top-ten-bestsellers-2011/